McDonald's has received some pretty good results from the launch of its new McCafe concept and with its lower priced java creations, will surely take a bite out of Starbucks and other premium coffee vendors over the long haul. It has even stepped up the "exclusivity" consumers get when getting their daily caffeine intake with new in-store design and packaging.

Many upscale coffee stands use their "ingredients" to help upsell consumers from standard Joe to more sophisticated lattes, cappuccinos and other flavored drinks that make your taste buds dance. McDonald's, however, has slightly missed the boat when displaying its "Liquid Sugar" bottles prominently on top of the McCafe counter top.

I think the general approach point of sale marketing for McDonald's should be vanilla, hazelnut and mocha, yes. Liquid sugar, no. What do you think?