Let The BS Begin!
Welcome to the first post of Brand Syndicate, "The No BS Marketing Authority."
Over my professional career I've constantly been told that like it, or not, I'm a critic at heart. To find out more about me, check out my bio under the Biography tag. Either way, I'm sure you'll be impressed (remember, I'm building an authoritative approach here - so in one way or the other - I'll always be right).The focal point of this blog leads to the question: How dumb is business and branding? The sad, but true answer is: Pretty dumb. How smart is business? Sometimes they actually get it right.My goal is to point out things that are working, or not working, by marketers - or those who think they are marketers - in Atlanta, the southeast, and beyond. While this blog is based in Atlanta, it's perspective will cover a range of communications outlets in our society. These range from the traditional media (TV, magazines, dirty newsprint, the Internet, etc.) as well as social influences (peer groups, grassroots influence, etc.), to the dictators (your friends and family).No BS,SHAWN
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